— CONCEPT · SELF-INITIATED BRAND WORLD · HOME CARE —
A modern laundromat designed to turn laundry time into useful time with smart machines, drop-off service, coffee, work zones, lounge seating, and family-friendly entertainment.
— CONCEPT STUDY · IMAGINE REIGN CREATIVE STUDIOS —
What if doing laundry did not mean putting your life on hold? Clean Slate is a self-initiated concept that reimagines the traditional laundromat as a modern, multifunctional community destination. The goal was to transform the typical laundry window into time customers could use to work, refuel, connect, relax, or play.
Reset your week while your clothes reset.
TYPE
Concept Brand + Experience
STUDIO
Imagine Reign Creative Studios
SCOPE
Brand Strategy · Identity · Environment · Digital · Campaign
EXPERIENCE
Wash · Work · Sip · Relax · Play
SERVICES
Self-Service · Wash & Fold ·
Pickup / Drop-Off
POSITIONING
Modern neighborhood third place
CLEAN SLATE LOGO
CLEAN SLATE LOGO
REVERSED — CREAM ON SLATE NAVY
SIGNAL — INK ON SIGNAL YELLOW
PRIMARY MARK — THE ARC
LOGO CONSTRUCTION
color palette
TYPOGRAPHY
Display
Fresh start, every time
MADE TOMMY/ ALTERNATE Google Sans — 800 / 900, tight tracking
Text
Drop it off by ten. Pick it up folded by six.
MADE TOMMY/ ALTERNATE Google Sans — 400 / 600
Utility
MACHINE 14 · CYCLE 00:34 · READY
Geist Mono — machine IDs, times, wayfinding
ICON SYSTEM
CASHLESS WASHERS + DRYERS APP CONNECTED
Smart Laundry
WASH + FOLD CONVENIENT
Drop-Off Service
COFFEE + GRAB-AND-GO REFUEL
The Café
WI-FI + DESKS + PODS PRODUCTIVE
Work Zone
PLUSH SEATING + READING APP CONNECTED
Lounge Area
ARCADE + CONSOLE + BOARD GAMES PLAY
Game Zone
Laundry Tech
Know before you go
Customers can check machine availability, pay digitally, track cycles, and receive notifications so the laundry process feels simple, efficient, and connected.
Work + Recharge
Use the time well
Quiet workstations, private pods, fast
Wi-Fi, outlets, and charging stations give remote workers, students, and busy parents a productive place to land.
Café + Lounge
Make waiting feel better
Coffee, grab-and-go food, plush seating, and reading nooks turn waiting into a comfortable break instead of dead time under fluorescent lights.
Family + Community
Room for everyone
A game room, arcade touches, large TVs,
console gaming, board games, and gathering areas make the experience more welcoming for families and the neighborhood.
CLEAN SLATE BUILDING - AI RENDERING
CLEAN SLATE DROP OFF/PICK UP DESK - AI RENDERING
CLEAN SLATE LAUNDRY - AI RENDERING
CLEAN SLATE CAFÉ - AI RENDERING
CLEAN SLATE CO-WORKING - AI RENDERING
CLEAN SLATE GAMING AREA - AI RENDERING
ENJOY AT CLEAN SLATE
REWARDS CARD + KEY TAG
LAUNDRY CART
LAUNDRY BAG
PORTABLE CHARGER
CLEAN SLATE TOTE
GAMING AREA
LAUNDRY VENDING MACHINE
MERCH AT CLEAN SLATE
CLEAN SLATE GEL STICK
CLEAN SLATE GEL STICK
COFFEE TUMBLER
KEYCHAINS
LAUNDRY BAG
CLEAN SLATE APRON
CLEAN SLATE T-SHIRT
LAUNDRY VENDING MACHINE
CLEAN SLATE STICKERS