— CONCEPT · SELF-INITIATED BRAND WORLD · HOSPITALITY —
◆ EST. IN IMAGINATION · IMAGINE REIGN CREATIVE STUDIOS ◆
The Ellington Hotel translates Duke Ellington’s sophistication, artistry, and cultural legacy into a contemporary luxury hospitality experience. Rather than a themed hotel, the concept uses music, style, storytelling, and design to create something soulful, timeless, and distinctly modern.
Not a mockup. A world.
“Beyond category” — Ellington’s highest compliment, and the design brief in two words.
TYPE
Concept · Brand World
STUDIO
Imagine Reign Creative Studios
SCOPE
Identity · Interior · Merchandise · Photo direction
PAGES
200 — rooms, story, amenities
COMPANIONS
Commercial · The Ellington
Hotel booklet
ERA REFERENCE
Modern Art Deco ·
Harlem Renaissance
LOGO SYSTEM
PALETTE
Midnight
#0F122F
The house ground. Deep navy that reads black in low light and blue in daylight — the lobby, the key card, the sleeve.
Indigo
#281237
The cultural and musical anchor, and the restaurant’s namesake. Plum-leaning so it never reads corporate blue.
Oxblood
#33111A
Warmth and nightlife. The Duke’s colour — leather banquettes, velvet, the low end of the evening.
Burnt Brass
#A3855F
Luxury and instrumentation. The only metal in the system, used for foil, rails, hardware and every accent line.
Bronze
#795E33
The deeper brass. Signage, patinated fixtures, the back-bar, and type that needs to sit quieter than gold.
Slate Blue
#2E5270
Calm and sophistication. Guest corridors, the spa, and the blue-hour photography that runs through the campaign.
Stone
#B7B29E
The neutral that keeps the darks from closing in. Limestone, linen, plaster, and secondary type on dark grounds.
Ivory
#E8DAC5
Contrast and refinement. Every piece of primary type, every reversed mark, every folded towel.
TYPOGRAPHY
Display
Cormorant Garamond Bold — prestige, storytelling, room naming
Display italic
Cormorant Garamond Italic — campaign lines, menus, service language
Functional
Acumin Pro Regular — booking, directories, operational copy
Utility
Monterio Regular wide tracking — wayfinding, keys, labels
The Ellington Hotel Atrium
The Duke
A Lounge with Rhythm
Named in honor of Duke Ellington, The Duke is The Ellington Hotel’s signature bar and lounge, a sophisticated gathering place where timeless style meets the energy of a great night out. Rich woods, warm metals, tailored seating and subtle musical details create an atmosphere that feels polished without ever feeling formal.
Settle in for expertly crafted cocktails, fine spirits and elevated small plates while jazz, soul and carefully curated sounds set the tone. Whether you are meeting for an early evening drink, lingering after dinner or closing out the night, The Duke is designed for conversation, connection and a little swing.
Classic in spirit. Contemporary in style.
Always in good company.
Southern Soul, Refined
Indigo is The Ellington Hotel’s signature dining destination, where Southern-inspired cuisine is interpreted through a sophisticated, contemporary lens. Rooted in comfort, craft and hospitality, the menu pairs familiar flavors with elevated technique, seasonal ingredients and thoughtful presentation.
From intimate dinners to celebratory evenings, Indigo is designed to feel warm, polished and memorable. Rich interiors, attentive service and beautifully composed dishes create a dining experience that honors tradition while giving it a distinctly modern point of view.
Deep flavor. Beautifully composed. Made to linger over.
Indigo Restaurant
The Vinyl Room
Theater
Wellness
Ballroom
Courtyard
Conference Room
STAY IN KEY - THE ELLINGTON HOTEL ROOMS AND KEYS
Your Stay, Designed Down to the Details
Every room at The Ellington Hotel has its own rhythm, personality and point of view. From refined guest rooms to signature suites, each space layers comfort, culture and thoughtful design into a stay that feels distinctly Ellington.
The experience begins with the key. Designed as collectible keepsakes, each room key features its own artwork, color story and identity, making even check-in feel considered. A beautiful room to settle into, and a little piece of The Ellington to take with you.
Signature Suite: Mood Indigo
Deluxe King: Satin Doll
Honeymoon Suite: Sentimental Mood
Penthouse: Sophisticated Lady
AMENITIES
Everything You Need, Beautifully Considered
At The Ellington Hotel, the details are part of the stay. From thoughtfully appointed rooms and signature bath amenities to curated music, wellness spaces, dining, and in-room comforts, every touchpoint is designed to feel intentional, elevated, and distinctly Ellington.
Whether you are settling in, winding down, or heading out for the evening, our amenities are created to make your stay feel effortless, personal, and memorable.
Blue Note Shampoo
Satin Rhythm Body Wash
Golden Brass Hand Soap
Velvet Tempo Body Lotion
Mood Indigo Body Oil
Night Song Bath Salts
Facial Soap
welcome card
stationery
sleep mask
luggage tags
THE ELLINGTON COLLECTION
Take a Little Rhythm With You
The Ellington Hotel collection extends the experience beyond your stay with thoughtfully designed apparel, travel goods, home accessories, music-inspired pieces, and signature keepsakes.
Each item carries the same attention to detail, sophistication, and personality found throughout the hotel, giving you a piece of The Ellington to enjoy long after checkout.
Tote Bag
Postcard
Playing Cards
T-Shirt
Tumbler
Keychain