— CASE STUDY · IDENTITY · PRINT · COMMUNITY DEVELOPMENT —

PACT
Built together.

An identity and print system for a housing, education, and revitalization partnership, civic and credible, but never distant.

CLIENT

PACT

ROLE

Design + Art Direction

YEAR

2025

FOCUS

Identity System

01 Overview

PACT works at the intersection of housing, education, and neighborhood revitalization, a partnership where multiple institutions have to speak with one voice. The work built an identity and print system that reads as civic, credible, and warm: official enough for a public meeting, human enough for a front porch.

SCOPE

Identity · Print · Environmental · Reports

DELIVERABLES

Logo system, annual report, signage, community collateral

WEBSITE

https://www.eastpact.org/

TIMELINE

10 weeks

SECTOR

Community Development · Nonprofit

02 The Challenge

Can an institution look official without looking distant?

Community development lives or dies on trust. Materials that read as bureaucratic put residents at arm’s length; materials that read as too casual undercut the partnership’s authority with funders and civic stakeholders. The system had to hold both audiences in the same piece of paper.

03 The Approach

PILLAR A

Simplify the complex

Transform dense planning, development, and architectural information into clear, visually engaging stories that audiences can easily understand and explore.

PILLAR B

Design for participation

Create an immersive gallery experience that encourages movement, discovery, conversation, and meaningful community feedback throughout the space.

PILLAR C

Honor the past, visualize the future

Connect neighborhood history and cultural legacy with future development possibilities, ensuring the vision for the Near East Side feels rooted in community identity and pride.